Privacy Statement

Last Updated: April 23, 2026
Effective Date: April 23, 2026

eCom Underground, LLC, doing business as FoundRev.com (“FoundRev,” “us,” “we,” or “our”) thanks you for visiting our website. We use the words “you” and “your” to mean you, the reader, and other visitors to our website. Our privacy statement (“this statement,” “this privacy statement,” and “our statement”) informs you about the types of personal information we collect, how we use it, who we share it with and why, and what we do to try to protect it. “Website” means the online resources, services, and other internet features we own, including foundrev.com and any subdomains.

You are not required to provide us with any personal information. If you do not wish to provide us with your personal information, or to have it processed by us or any of our service providers, please do not provide it to us and avoid any interaction with us or our Website. By using our Website or engaging our services, you are agreeing to this privacy statement and that we may use and disclose your information as described herein.

You can access specific topics within this statement by clicking on the relevant links below:

SOURCES AND COLLECTION OF PERSONAL INFORMATION

Personal information generally means information that can be used to identify you or that can be easily linked to you (for example, your name, email address, and phone number). We may collect personal information from the following groups of individuals: visitors to, and users of, our Website; applicants to our programs; our clients; and third-party vendors and business partners.

There are two types of information that we obtain from you online and then store and use: (i) information that is collected automatically from each visitor, such as your device operating system; and (ii) personal information that you voluntarily provide to us. We have set out below the types of personal information we may collect, or have collected in the preceding twelve months, by the different sources of information listed below:

Voluntarily Submitted Information.

  • Identifiers and contact details: full name, email address, and phone number (if provided);
  • Business information: Shopify store URL, current monthly revenue range, monthly ad spend range, decision-making role, investment timeline, advertising channels, and free-text answers describing your business (for example, your biggest bottleneck or what a revenue increase would mean to you);
  • Communications content: the content of any email, application response, or other communication you send to us; and
  • Other information you choose to provide in your interactions with us.

If you do not want us to collect this type of personal information, please do not provide it. Voluntarily providing information is strictly your choice. Not providing personal information may limit your ability to take full advantage of the Website, but it will not affect your ability to access certain information available to the general public on the Website.

Automatically Collected Information.

When you visit our Website, we and certain service providers operating on our behalf, as well as third parties, may collect information about your activity, or activity on devices associated with you, on our Website and on third-party sites and applications, using tracking technologies such as cookies, pixels, tags, application program interfaces, and web beacons.

The internet activity information collected through cookies and other similar means includes such things as: the domain name and IP address from which you accessed our Website; the type of browser and operating system you use; the date, time, and length of your visit; the specific pages visited, graphics viewed, and any documents downloaded; the specific links to other sites you accessed from our Website; and the specific links from other sites you used to access our Website. Additionally, if you access our Website from a phone or other mobile device, we may receive uniquely identifiable mobile device information. We, and certain third parties, may use this information to:

  • Provide useful features to simplify your experience on our Website;
  • Deliver relevant content and advertising based on your preferences, usage patterns, and location;
  • Monitor, evaluate, measure, and optimize the use and operation of our Website and the advertising that you see; and
  • Analyze traffic on our Website and on the sites of third parties.

HOW WE USE YOUR PERSONAL INFORMATION

We may use the personal information we collect from and about you for a variety of business purposes. Specifically, we use personal information for the following purposes:

  • Emails and online forms: When you send us an email or fill out an online form (such as our application form), your email address and any other personal information you provide are retained by us and used to respond to you and to process your request. Depending on the personal information provided, communications from us may be in the form of emails, telephone calls, and/or text messages, and may include information about our services we think may be of interest to you.
  • Evaluating applications and scheduling calls: When you submit an application through our Website, we use the information you provide to determine whether your business is a fit for our services and, if so, to schedule an introductory call and follow up with you.
  • Providing our services: We use any information provided by our clients to perform our contractual obligations, provide the services purchased, and communicate with them.
  • Contractual and legal obligations: Meet our obligations and enforce our rights under contracts with you, including for billing, collections, or compliance with legal requirements.
  • Product and service improvement: Enhance our services, marketing, and client relationships and experiences.
  • Communications: Notify you about changes to our services or policies.
  • Internal operations: Administer our systems and conduct internal functions such as troubleshooting, data analysis, testing, research, statistical, and survey purposes.
  • Security and protection: Protect the company, our employees, clients, and operations from fraud, misuse, or other unlawful activity.
  • Advertising and personalization: Measure the effectiveness of our advertising and deliver relevant marketing or promotional content to you and others, including through Meta (Facebook and Instagram) advertising.
  • Recommendations and profiles: Make suggestions and recommendations to you or other prospective clients about services that may interest you, including through the development of audience profiles used by advertising platforms.
  • Data analytics and benchmarking: Perform data analytics and benchmarking on anonymized or aggregated data.
  • Corporate transactions: Support corporate transactions such as mergers, acquisitions, reorganizations, or similar business transfers, which may require review of records.
  • Compliance: Comply with all applicable laws, regulations, and regulatory obligations.
  • Legal rights: Exercise or defend the legal rights of the Company, its employees, affiliates, clients, contractors, or agents.
  • Law enforcement and legal process: Respond to law enforcement requests and comply with applicable law, court orders, or governmental regulations.
  • Other purposes: As disclosed to you at the time of collection or as otherwise permitted by law.

LEGAL BASIS FOR COLLECTING AND USING YOUR PERSONAL INFORMATION

Where required by applicable law to do so, we rely on the following legal bases or grounds for the collection, processing, and disclosure of your personal information:

  • As necessary to provide a service or complete a transaction with you (such as when we respond to your application);
  • Consent (where you have provided consent as appropriate under applicable law, such as for direct marketing or for certain digital marketing activities);
  • As necessary for legitimate business interests (such as when we act to maintain our business generally, including maintaining the safety and security of the Website); and
  • For compliance with legal obligations, particularly in the area of data protection law, tax law, and corporate compliance laws.

HOW WE DISCLOSE YOUR PERSONAL INFORMATION

We disclose, or may have disclosed in the prior twelve months, your personal information to third parties as described below. For information about how to manage your information and the choices you have, see “Your Choices” below.

  • Affiliates: We may share your information, including personal information, within our family of companies. Those companies will use such information in the same manner as we do under this privacy statement.
  • Legally Compelled Disclosures: We may disclose your information, including personal information, to government authorities, and to other third parties when compelled to do so by such government authorities, or at our discretion or otherwise as required or permitted by law, including but not limited to responding to court orders and subpoenas.
  • To Prevent Harm: We may disclose your information, including personal information, when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the Website, or anyone else that could be harmed by such activities.
  • Business Transfer: If we or any of our affiliates, or substantially all its or their assets, are acquired by one or more third parties as a result of an acquisition, merger, sale, reorganization, consolidation, or liquidation, personal information may be one of the transferred assets.
  • Service Providers and Business Partners: We may share your information, including personal information, with our service providers and other third parties with whom we have a contractual relationship. Our current key service providers and partners include Meta Platforms, Inc. (Meta Pixel and Conversions API for ad attribution and delivery), Microsoft Corporation (Clarity session replays and heatmaps), HighLevel (LeadConnector, our CRM and scheduling platform), Tally (our application form host), and Vercel Inc. (our website hosting provider).

DATA RETENTION

We retain personal information for as long as we deem it reasonably necessary to maintain and expand our relationship and provide you with our Website and services; in order to comply with our legal and contractual obligations; or to protect ourselves from any potential disputes (i.e., as required by laws applicable to log-keeping, records and bookkeeping, and in order to have proof and evidence concerning our relationship, should any legal issues arise following your discontinuance of use), all in accordance with our data retention policy.

YOUR CHOICES

Depending on where you are located (e.g., California, Colorado, the European Union, the United Kingdom), you may have certain rights regarding your personal information:

  • Your Right to Know and Right of Data Portability: You have the right to request that we provide certain information to you about our collection and use of your personal information. You also have the right to request that we provide the specific pieces of personal information we collected about you in a machine-readable format.
  • Your Right to Delete: You have the right to request that we delete personal information collected from you, subject to certain exceptions.
  • Your Right to Correct: If we receive a verifiable request from you to correct inaccurate personal information about you, we will use commercially reasonable efforts to correct such personal information.
  • Your Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions. In such case and if the right applies, the respective personal information will be marked and may only be processed by us for certain purposes.
  • Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions, and we can be required to no longer process your personal information. Such a right to object may not exist if the processing of your personal information is necessary to take steps prior to entering into a contract or to perform a contract already concluded.
  • Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time with future effect. Such a withdrawal will not affect the lawfulness of the processing prior to the consent withdrawal.
  • Right to Opt-Out of the Sale or Sharing of Personal Information: We do not, and have not in the preceding 12 months, sold your personal information (disclosed your personal information to a third party in exchange for monetary compensation or other valuable consideration). However, we have shared (in this context, “share” means use of your personal information for cross-contextual behavioral advertising) your personal information, in particular with Meta for advertising purposes. To learn how to manage cookies and other tracking tools used on the Website, see the “Tracking Technologies” section below. To opt out, email us as described in the “Contacting Us” section or use a browser configured to send a Global Privacy Control (GPC) signal.
  • You Can Opt-Out Of Receiving Our Marketing Emails: When you submit our application form or otherwise provide us with an email address, you acknowledge that we may use your email address to communicate with you about our services (unless affirmative consent is otherwise required by applicable law). To stop receiving our promotional emails, you may email us at partners@foundrev.com or follow the instructions in any promotional message you get from us. Even if you opt out of marketing messages, we may still contact you through email in response to your questions or in relation to services we are providing you.
  • Non-Discrimination: You have the right to not be discriminated against in pricing and services because you exercise any of your rights described above.
  • Exercising Your Rights: Please note that many of the above rights are subject to exceptions and limitations, and our responses will vary based on the circumstances of the request and on your location. If you choose to assert any of these rights under applicable law, we will respond in accordance with and within the time-period prescribed by such law.

If you are located in the State of California in the United States, a person authorized to act on your behalf may make a verifiable request related to your personal information. If you designate an authorized person to submit requests to exercise certain privacy rights on your behalf, we will require verification that you provided the authorized agent permission to make a request on your behalf.

When you submit a request, your request must: (i) provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative of that person; and (ii) describe the request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

To exercise your rights, please contact us as stated in the “Contacting Us” section of this Privacy Statement.

CHILDREN’S PRIVACY

Federal law imposes special restrictions and obligations on commercial website operators who direct their operations toward, and collect and use information from, children under the age of 13. We do not intend for our Website or services to be used by children under the age of 18. If we become aware that anyone under the age of 18 has submitted personal information to our Website, we will delete that information and will not use it for any purpose whatsoever. If you believe that someone under the age of 18 has submitted personal information to our Website, please contact us at partners@foundrev.com. We encourage parents and legal guardians to talk with their children about the potential risks of providing personal information over the internet.

HOW WE PROTECT COLLECTED PERSONAL INFORMATION

We will take reasonable security precautions to protect your personal information provided to our Website. We have adopted a security program that includes technical, organizational, administrative, and other security measures designed to protect, in a manner consistent with accepted industry standards and applicable law, against anticipated or actual threats to the security of personal information. We cannot, however, guarantee that your information, whether during transmission or while stored on our systems or otherwise in our care, will be free from unauthorized access or that loss, misuse, destruction, or alteration will not occur.

TRACKING TECHNOLOGIES

We Use Common Tracking Technologies. Like many websites, we use digital tracking technologies such as cookies, pixels, web beacons, and similar technologies (collectively, “Cookies”) to record your preferences, track the use of our Website, and for the related purposes described below. We may also use these technologies to monitor traffic, improve the Website, and make the Website easier to use and more relevant.

Cookies on our site are generally divided into the following categories:

  • Essential Cookies. These are Cookies that the Website needs in order to function and that enable you to move around and use the Website and its features. Without these essential Cookies, the Website will not perform as smoothly as we would like it to.
  • Analytics Cookies. Analytics Cookies provide us with information regarding how visitors navigate and interact with our Website. Such Cookies allow us to understand, for example, more about how many visitors we have to our Website, how many times they visit us, and how many times a user viewed specific pages within our site. We use Microsoft Clarity for session replays and heatmaps for these purposes. For more information about Clarity, please refer to Microsoft’s Privacy Statement.
  • Advertising Cookies. Advertising Cookies may be placed by us or third parties to enable third-party ad networks to recognize a unique Cookie on your computer or mobile device. The information that is collected and shared by these types of Cookies may also be linked to the device identifier of the device you are using to allow us to keep track of all the websites you have visited that are associated with the ad network. We use the Meta Pixel (cookies _fbp and _fbc) for this purpose. This information may be used for the purpose of targeting advertisements on our Website and third-party sites based on those interests. For more information, please refer to Meta’s Privacy Policy.

Your browser or device may include “Do Not Track” functionality. Our Website is not built to respond to such Do Not Track signals. That means that even if your browser is set to “Do Not Track,” our information collection and disclosure practices (including the choices that we provide to customers) will continue to operate as described in this Privacy Statement, whether or not a Do Not Track signal is received. Our Website is, however, configured to recognize universal opt-out signals, such as Global Privacy Control.

CHANGES TO THIS PRIVACY STATEMENT

We may update this Privacy Statement from time to time, and we will provide notice of any such changes to the Privacy Statement as required by law. The date the statement was last updated is identified at the top of the page. We will notify you of changes to this statement by updating the “Last Updated” date and posting the updated statement on the Website. We may email or otherwise communicate reminders about this statement, but you should check our Website periodically to see the current statement and any changes we have made to it.

THIRD PARTY LINKS AND WEBSITES

We may provide links to other websites, services, and applications (e.g., Facebook, Instagram) that are not operated or controlled by us (“Third Party Sites”). These Third Party Sites also may include activity feeds, social media buttons and widgets, such as “Like” or “Share This” buttons. This Privacy Statement does not apply to your use of Third Party Sites. You should review and understand the privacy practices of any Third Party Sites before using them and providing them with your information.

CONTACTING US

If you have questions about this privacy statement or privacy practices, please contact us at: partners@foundrev.com, or by mail at 4030 Wake Forest Road, STE 349, Raleigh, NC 27609.