For $1M+ Shopify DTC Brands

Same traffic.
Same ad spend.
More revenue.

FoundRev is the CRO agency that lifts Revenue Per Visitor for Shopify DTC brands. We lift the one number every other channel feeds into. Your ROAS, email, influencer ROI, and direct traffic all start performing better at the same time.

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The RPV Leverage Thesis

One number with leverage over
every channel you run.

You cannot control rising CPMs. You cannot control TikTok's algorithm. You can control how much money your store makes from every visitor. Lift Revenue Per Visitor by 15% and your ROAS, email revenue, influencer ROI, and direct traffic all scale up by 15% at the same time. Same creative. Same flows. Same partnerships.

The Methodology

Listen. Watch. Ship.

Three loops, running in parallel. The qualitative side, the quantitative side, and the execution side. Every engagement ships all three.

Listen

Pre and post-purchase surveys, recorded customer interviews, NPS comments, support tickets, review mining. We answer what your site is failing to communicate.

Watch

Revenue-tracking heatmaps, screen recordings, funnel reports, analytics. The seven high-ROI areas on every page, scored on dollars per element.

Ship

Split tests, offer experiments, bundle math, popup placement, PDP surgery, landing page builds. The team that recommends and the team that ships are the same team.

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What You Get

A ranked plan. Tests in market.
RPV moving up.

We don't hand you a 40-page audit and walk away. The deliverable is movement on a single number, every week.

01

A ranked plan, not a wishlist.

We surface the highest-RPV moves on your store, prioritized by impact and effort, with the math behind each one. Short. Concrete. Shippable.

02

Tests in market, not in a backlog.

Recommendations and execution sit on the same team. Tests run on your store every week, not on our roadmap.

03

One number that ties out.

Every winning test compounds. ROAS, email, influencer, and direct all improve from the same underlying RPV lift. One metric, every channel.

Start with a free 30-minute RPV Working Session.

Not an audit. A collaborative session where we walk your store together and surface the biggest RPV opportunities, ranked, with the math. You leave with the list whether you hire us or not.

Why FoundRev

We sell leverage.
Not lift percentages.

Every other CRO agency pitches "we will lift your conversion rate." That is a number nobody can defend to a board. We lift Revenue Per Visitor, which translates directly into dollars on your P&L. $2.50 RPV at 2M visitors is a $5M business. Lift to $2.88, you are doing $5.75M on the same traffic. Math a founder can defend without a calculator. The team that recommends and the team that ships are the same team.

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The FAQ

Common questions.

Thirty minutes. Free. We walk your store together and surface the biggest opportunities to lift Revenue Per Visitor, ranked by projected impact with the math on each. You leave with the list whether you hire us or not.
Total revenue divided by total visitors. Conversion rate tells you what percent of visitors checkout. RPV tells you how much revenue every visitor actually produces. It is the one metric with leverage over your ROAS, email, influencer ROI, and direct traffic, because every channel feeds into it.
Shopify DTC brands doing $1M to $15M+ in annual revenue. Sweet spot is $5M to $15M. Not for brands under $1M (your lever is product-market-fit, not CRO), brands that want recommendations they will not ship, or brands shopping the cheapest CRO option on Upwork.
Listen, Watch, Ship runs continuously. Customer research feeds the Listen loop. Revenue-tracking heatmaps and analytics feed the Watch loop. Ranked test execution is the Ship loop. RPV lift is the contracted outcome, not a deliverable count.

Same traffic. Same ad spend.
More revenue.

Book your free RPV Working Session. Thirty minutes. You leave with the biggest RPV opportunities on your store, ranked, with the math.

Book Your Working Session
Working Sessions are free for qualified Shopify DTC brands doing $1M+ in annual revenue. We review every application within 1-2 business days. Not every brand qualifies. Individual results vary based on brand, category, margin structure, starting metrics, ad spend, and participation. Results shown represent individual client outcomes and are not typical. Revenue comparisons use an agreed-upon baseline from Shopify Net Sales.